The order matters, because the free fixes address the causes and the paid fixes address the symptoms. Working backwards is why people buy draught excluders that do not help.
First: adjust the door. A leaf that is not pulled evenly into its gasket leaks along one edge, and the fix is a compression screw rather than a product. This is the single most common cause of a draughty uPVC or composite door, and our adjustment guide walks through it. Cost: nothing.
Second: check the gaskets. Run a finger along the rubber seal in the frame. Soft and flexible is healthy. Hard, shiny, flattened or cracked means the gasket has perished, and no adjustment recovers a dead gasket. Replacement gasket is sold by the metre and pushes into the same channel.
Third: deal with the letterplate and the keyhole. An unbrushed letterplate is a permanent hole in your front door, and it leaks more than most gaps around the edge. A letterplate brush or draught excluder plate costs very little. An escutcheon with a cover does the same for the keyhole.
Fourth: the threshold. Threshold seals, brush strips and weather bars address the gap under the door. This is where most people start and where the leak usually is not, though on older doors it can be genuine.
Fifth: the frame-to-wall joint. See below. This one is not a DIY seal.
Last: consider the door itself. If the leaf has bowed, the frame has moved, or the hardware is worn, the door has reached the end of what maintenance can do.